Steppenwolf came to us looking to introduce an entirely new era and audience to their theater. After a deep dive into the world of Steppenwolf, we began to expand and diversify their visual identity. The new brand brings to the forefront a theatre that creates conversations about what Americans and our communities find true and relevant, today and tomorrow.
Challenge
Throughout our brand audit and the consequent design exploration, we focused on an approach that would appeal to both long-time subscribers and a younger generation being introduced to Steppenwolf for the first time.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result
The Ranktix team exceeded expectations, delivering high-quality designs that brought our brand to life. Professional and creative!
Bringing back visitors to the world of craft beer! Such an exciting journey!
Bringing back visitors to the world of craft beer! Such an exciting journey!
